Hii, happy to see you here! 

I’m Maria Paula Echeverry — a Miami-based artist, illustrator, and creative director who believes that color, play, and emotion can transform everyday life into something magical.

Through hand-drawn illustrations, pastel worlds, and tactile objects, I create work that feels gentle, joyful, and deeply personal — yet universal in its celebration of feeling, dreaming, and becoming.

My practice moves fluidly between art, design, and functional objects — from prints and patterns to lighting, home pieces, and brand collaborations. Each piece is an invitation to slow down, feel deeply, and embrace your own evolving story.

Doing Youu is more than a brand — it is a visual language about growth, self-expression, and the beauty of being exactly who you are in every season of life.